Month: February 2025

Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned media operations.

Founded by a collective of content creators in 2003, Rooster Teeth spent years being shuttled around between different holding companies, from Fullscreen to Otter Media to WarnerMedia. The company suffered under corporate ownership, shuttering in March 2024 amid reports of a toxic work culture and a decade of unprofitability, as well as a failed rebrand in 2023.

On Feb. 5, Rooster Teeth founder Michael “Burnie” Burns announced that his company Box Canyon Productions had acquired the Rooster Teeth brand and many of the studio’s assets. Now, Rooster Teeth’s millions of fans are waiting to see whether Burns will be able to bring the company back to profitability using a lower-to-the-ground approach.

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Reddit released earnings on Wednesday, highlighting its search features. The company’s performance revenue that drove more than half of its growth and licensing data to train open-source AI models
will become the key to ongoing success.

Content licensing agreements now account for about 10% of Reddit’s total revenue, the company’s CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. “It’s a small part of our revenue–I’ll call it 10%. For a business of our size, that’s material, because it’s valuable revenue,” Wong said. The social platform–which on Wednesday reported a…

The Trade Desk saw its stock price plunge by as much as 26% after it issued its first-ever quarterly earnings miss, i.e., its market capitalization lost billions of dollars of value despite double-digit growth.

It was the first in its eight-year run on the public markets, with CEO Jeff Green keen to show his company was grabbing the nettle by outlining a “15-point action item list” on The Trade Desk’s subsequent earnings call.

Independent ad tech talisman posted Q4 revenues of $741 million – its earlier guidance was for $756 million – representing a 23% revenue increase (full-year revenues were $2.4 billion, up 26%), but its stock price dipped from just above $122 to $92 per share in the minutes after this disclosure.

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Ross Intelligence infringed copyright by training its legal research platform on material owned by Thomson Reuters’ Westlaw, a federal judge ruled this week.

Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group’s six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is…

On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and…

Brands may have an opportunity to foster loyalty and drive purchase behavior by sharing more positive content on their social media accounts.

Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo. The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. “We’re aware he had many enemies, but we kindly ask that you refrain…

LOS ANGELES, CA — SoCom, hosted by Orca, attracted an eclectic mix of creators, agency leaders, brand executives, retailers, ecommerce platforms and marketers for a day of workshops and presentations
that explored the potential promise of social commerce, best practices within the space, and more.