Brands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands only win by selling to everybody.
Todd Kunz Is Out at Idaho Falls Stations at the End of February
Todd Kunz is leaving Idaho Falls, Idaho ABC, CBS and Fox station KIFI. Kunz said his contract wasn’t being renewed after 25 years. He joined the station in 1996 and worked there until 2004, when he moved to KVOA in Tucson, Arizona for three years. He came back to the CBS and Fox affiliate in…
Skims’ New Provocative Ad Stars Kim Kardashian as ‘Fairy Butt Mother’
We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a “fairy butt mother.” The ad announces Skims’ The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in…
Microsoft Ads Notified About Invalid Traffic, Junk Leads
An independent ad agency notified Microsoft it has encountered significant challenges with invalid traffic and junk leads that impact the performance of its clients’ campaigns.
Super Bowl 59 Reaches $800 Million in Ad Revenue for Fox and Tubi
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,…
IPG Plans to Restructure Ahead of Closing Deal With Omnicom
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion – IPG’s 2024 net revenue, with organic growth of 0.2%. $2.4 billion – IPG’s Q4 net revenue, an organic decrease of 1.8%. 1%…
Sacramento Reporter Big Al Sams Dies at 55
Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. He was 55. Big Al had been part of Northern California television and radio for more than 25 years. He appeared on the morning show for CBS owned station KOVR since 2021. “Anyone who watched Big Al knows he…
Morning Brew Cofounder and CEO Steps Down as Publisher Eyes $70 Million in Revenue
The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been…
Amazon Tests Product Shopping From Other Brand Sites
Amazon said it is experimenting with helping customers find products from other brands’ sites when they search in the Amazon Shopping app.
Political Reporter Darrielle Fair Leaves WKOW in Madison
Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.