Month: February 2025

ABC News Live’s flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC’s offices at 7 Hudson Square where several of the…

Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads
and 33% through search engines.

Ellen Leyva is retiring from Los Angeles ABC owned station KABC after 29 years. “Yes, it is bittersweet for me indeed. You would think this would be easier the second time around, but somehow it’s not, but here we go. I started here at KABC in 1995 when my oldest daughter was 8 weeks old,”…

Yesterday, we told you about a story aired by KMOV that used an out-of-context interview as if it were intended to be part of an investigative story. The story in question was about an investigation into the St. Louis Development Corporation, an independent economic development agency, and how it handled COVID loans. The CBS affiliate…

Heidi Voight is leaving NBC Connecticut after ten years. Voight posted the news to social media, saying she needed to “hit the pause button” on her news career after her mother’s murder in 2023. Police in Vermont initially believed Voight’s mother, Claudia Voight, died of a medical event. But an autopsy revealed her mother’s death…

We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view.

Publicis Media just this morning announced it’s launching a dedicated women’s sports investment unit within Publicis Sports, called Women’s Sports Connect (WSC). Targeting what it sees as a $1.28 billion marketplace, WSC will be active in media, content, sponsorships, influencer, and events at collegiate (such as NIL opportunities) and professional levels.

In an announcement that went public earlier today, Publicis Sports and WSC said it’s already made several investments, including a partnership with Disney Advertising (ostensibly to access ESPN inventory), in Women’s Sports Now, a weekly talk series from Roku, and a student-athlete program developed by NBCUniversal Local’s Sports Partnership Development team and sports media brand The GIST.

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Welcome to this episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Maggie Schmerin, chief advertising officer at United Airlines, who brings eight years of experience at the airline and a background in PR and digital communications from Edelman. In this candid conversation, Maggie discusses United’s marketing transformation, the complexities of airline…

On a muggy morning in New Orleans–the day before the Super Bowl–Publicis Media hosted a brunch with some of the biggest execs in women’s sports. The gathering was also a pre-launch party for Women’s Sports Connect, a new offering available today from the media agency that’ll make it easier for clients to advertise across women’s…

The facial hair flew like a Jalen Hurts Super Bowl touchdown pass Sunday night in commercials for Little Caesars and Pringles.