Month: February 2025

Whether it’s wildfires, incorrect statements about cheese consumption, or an Academy Award-winning director’s efforts that just happen to coincide with a North American trade dispute, there are myriad reasons for changing a Super Bowl ad. It’s executing that switch that can be tricky. Ahead of Super Bowl 59, The Verge noted that Google had to…

Super Bowl 59 was packed with significant numbers: 30-second spots selling for as much as $8 million, a 40-22 route by the Philadelphia Eagles, and a 13-minute dis-filled halftime show from Kendrick Lamar, to name just a few. And for ad industry mavens, here’s another standout figure: Wieden+Kennedy’s New York and Portland offices combined produced…

At last week’s SoCom marketing conference, Pinterest’s Chief Content Officer Malik Ducard promoted the “joy revolution” – a concept that relies on the idea that platforms and advertisers most
optimized for “joy” will see the best results.

Amidst the cheers of the Eagles’ victory and Kendrick Lamar’s electrifying Grammy-winning diss track during halftime, a quieter but significant shift took place during Super Bowl 59. AI ads, once met with a deluge of skepticism, are now more accepted by consumers–reflecting a shift in how people perceive AI in their lives. Ads featuring or…

Every year, the Big Game draws in Big Names, and Super Bowl 59 was no exception. From the famous faces fronting the ads (including some double billers) to celebrity spectators and, of course, the pre-game and halftime performers, it was a star-studded night at the Caesars Superdome in New Orleans, LA. ADWEEK has rounded up…

The round of performance-based layoffs announced by Meta CEO Mark Zuckerberg last month is underway. Business Insider reported that affected employees in Asia, Europe, and the U.S. began receiving notifications today. Vice president of people Janelle Gale said in an internal company post viewed by Business Insider that affected workers will receive emails on both…

The ads from Super Bowl 59 are an eclectic bunch: lots of laughs, some absurdity, a few doses of body horror, aliens, cute animals, cute kids, bros, women’s empowerment, and a couple that made us reach for tissues. Some triggered debate and many built buzz far beyond the game. As the sun sets on advertising’s…

CBS affiliate KMOV has been accused of false and misleading coverage that “breaks the tenets of journalism” after it cut and pasted a story together out of context. Here’s how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID…

Novartis wanted viewer attention on Super Bowl night, and that’s exactly what it got it. During Sunday’s game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, “Your Attention, Please,” that focused on breast health by featuring–what else–breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in…

There’s a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for “doing their homework” and figuring out…