Month: February 2025

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…

To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a little attention, even if the guy doesn’t necessarily want it. So it is with Siberia, an independent design studio/agency based in New York that does the behind-the-scenes legwork to help clients refresh their brands and digital presences. The firm works with a variety of clients, including Ford, Comcast and Bloomberg, but shared work it’s done for a newer client.

The James Beard Foundation (JBF) — a venerable name for anyone interested in food, be they chefs, restaurateurs, philanthropies or gourmand consumers, issued an RFP for a website and a rebrand. The organization ultimately turned to Siberia to grow its audience and bring food lovers into the equation in a bigger way. Starting in November and just finishing this week, the James Beard Foundation (JBF) altered more than just its color palette and web architecture. The financial terms of the agreement were not made available.

Chris Mele, Siberia’s managing partner and founder, operates on a simple principle: don’t lead with tech — it should underpin what an agency does for a client, but not be the core or rallying point. And with JBF, that thinking came very much in handy. 

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Sinclair said it is “pioneering” the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts…

Fox’s upcoming direct-to-consumer streaming platform–revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch–has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining…

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still…

Innovation isn’t just about speed–it’s about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can…

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale. 

Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far outpacing actual inventory growth. This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

These inefficiencies manifest in wasted ad spend due to duplicate bid requests, reduced campaign performance from suboptimal inventory matching, strained technical infrastructure and increased operational costs and difficulty achieving campaign goals due to inconsistent access to desired audiences. Meanwhile, DSPs and SSPs face growing processing overhead as they manage an ever-increasing volume of bid requests, some of which never result in delivered impressions. 

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Fox News’ two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was…

WPP disappointed the market with weaker-than-expected earnings results for Q4 and 2024. For the former, revenue less pass-through costs declined 2.3%, while the latter declined 1% on a like-for-like basis. The outlook for 2025 is flat to minus 2%, sending the ad giant’s shares tumbling in early morning trading on Thursday. WPP’s results stand in…

Mummy Pig is announcing a pregnancy, and Kylie Kelce is the perfect host to Peppa her with questions. Today, Kelce’s Not Gonna Lie (NGL) podcast and her team at Wave Sports & Entertainment joined with Hasbro to announce that Mummy Pig, Peppa Pig’s mom from the British animated franchise, is pregnant. “Baby No. 3 is…