“First To The Finish” will feature a behind-the-scenes look at the stories of key players within the MX5 Cup Championship.
Economic Blackout Spreads To Canada
Canada’s largest travel agency, Flight Centre, told “Forbes” that it had already seen a “surge of customers” canceling vacations to the U.S.
Google Battles Consumers Over Accidental Recordings By Voice-Activated Devices
Google is urging a federal judge to dismiss a class-action lawsuit by users of voice-activated devices who allege that the company wrongly recorded their conversations and shared snippets with outside
analysts.
analysts.
Electronic Arts Selects GroupM as Media AOR
Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review…
America Still Needs a Covid Reckoning
Why does nobody want to talk about the most tragic breakdown of leadership and ethics in our lifetimes?
Just When We Need Them, the Media’s Credibility Hits Bottom
Journalists harrumph at Trump’s actions, but no one cares anymore. I say that with no satisfaction.
IAB Resurfaces Push For Responsive Ads
The Interactive Advertising Bureau is pushing for the industry to move toward responsive advertising as it moves away from outdated fixed-size ad formats.
MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort “to an affiliate of its original owner,” according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 “the Company entered into an agreement…
Thursday, Feb. 27 Evening Cable News Ratings: MSNBC’s 7 PM Show Bounces Back
On Thursday night, MSNBC Prime saw a nice bounce back, as the temporary 7 p.m. ET show joined its network contemporaries in registering over a million total viewers. It’s interesting to note that in the Adults 25-54 demo, CNN NewsNight with Abby Phillip is showing some mettle. It finished as the No. 2 program on…
Dentsu Tees Up PGA Movie, Taps ‘Despicable’ Producer To Make It
The feature film, part of a “transmedia” Dentsu project, will anthropomorphize the sport of golf as the “hero” in a fictional “SportsCity” world.