Month: March 2025

DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest brands from showing up in problematic places. However, as recent reports show, things can slip through the cracks.

Now, they’re moving beyond the open web, using AI offerings — some built internally and some acquired — to compete for new types of advertisers in new ad arenas.

Both companies, which reported earnings late last week, showed off their road map for winning over mid-market advertisers across new channels like social media, CTV, and retail media. They’re also moving beyond the thorny issue of brand safety to try and prove themselves in yet another tricky area: performance and measurement.

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The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025. Besides IPG’s dour expectations from two weeks ago, WPP is the only holdco to say it expects to have a rough year.

It’s important to maintain perspective in looking at the two holdcos side by side. WPP dwarfs Stagwell in size and scale, (WPP’s nearly $18.6 billion in 2024 revenue compared to Stagwell’s $2.8 billion), but in this case, smaller actually presents an advantage in showing a greater percentage of growth — specifically, 12% growth (including advocacy, which was huge last year thanks to a presidential election) for Stagwell to WPP’s flat to slightly down result.

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The race for the Best Picture statue wasn’t the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney’s in-house creative studio, Disney Creative. (The Mouse House owns ABC and…

Does he want deals with Russia and China to carve up the planet? He should tell Americans.

Tariff uncertainty and business caution are hitting first-quarter growth.

Johnson & Johnson tries again to settle with the plaintiffs bar over mass lawsuit claims.

Progressives shed crocodile tears over data they coerced from firms.

But he has an awful record in California to live down if he wants to get elected president in 2028.

Exceeding it could do irrevocable damage to the U.S. credit rating, interest rates and the dollar.

I wanted to thank him for ‘Hoosiers.’ I’m glad I didn’t.