Samsung Ads Launches Interactive Gaming Formats On CTV

Samsung Ads has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on Samsung TV Plus, the company’s ad-supported streaming
service.

Sam Altman Says OpenAI Will Release an ‘Open Weight’ AI Model This Summer

The news follows the breakout success of DeepSeek and growing pressure from rivals like Meta.

TikTok To Be Sold By April 5, Trump Says

Trump told Reuters the White House will strike a deal with ByteDance by Saturday to sell TikTok, adding: “We have a lot of potential buyers.” The public has received little information about the
logistics of a potential deal, including which company is most likely to prevail, whether ByteDance will support new ownership in the region, and how it will impact American users’ in-app experience
and data privacy.

Santiago Gallego to Join Telemundo Chicago as Reporter and Anchor

Since 2014, Gallego served as the primary anchor of Noticias 60 Telemundo at Telemundo 60 in San Antonio, Texas

EXCLUSIVE: Omnicom Offers Clients up to $200K for Spending on X, Leaked Docs Show

Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.

YouTube 12-Month Ad Spend Soars 20%, Could Go Higher

YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.

PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.