Samsung Ads Launches Interactive Gaming Formats On CTV

Samsung Ads has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on Samsung TV Plus, the company’s ad-supported streaming
service.

TikTok To Be Sold By April 5, Trump Says

Trump told Reuters the White House will strike a deal with ByteDance by Saturday to sell TikTok, adding: “We have a lot of potential buyers.” The public has received little information about the
logistics of a potential deal, including which company is most likely to prevail, whether ByteDance will support new ownership in the region, and how it will impact American users’ in-app experience
and data privacy.

YouTube 12-Month Ad Spend Soars 20%, Could Go Higher

YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.

PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.