Month: March 2025

Olson faces a charge of simple assault-domestic violence.

The brother goes on vision quests. The sister is a former English major. Together, they defected from OpenAI, started Anthropic, and built (they say) AI’s most upstanding citizen, Claude.

Wu is accusing three local TV stations along with a newspaper of misreporting whether or not she refused to vote for a city ordinance about Transgender Day of Visibility.

The motion picture industry’s premiere convention and trade show returns to Las Vegas for its 13th year.

The research found that successful women are overlooked and misaddressed by most advertising.

Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.

McGarry is the second marketer to leave Shake Shack this month.

Media buyers share insights to the 2025 TV upfront.

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features.

Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies. It also in some cases mismanages campaigns, according to range of media agencies in the U.S. and U.K. Sources, which say tactics feel more aggressive — and more inappropriate — than their past dealings.

Many agencies say the efforts seem designed to sow confusion, discredit agencies and ultimately cut them out of the picture. For example, agencies claim that when they reject Google reps’ misaligned advice, the reps go around them — directly to clients — discrediting the agency by implying they don’t understand how Google Ads work. PPC professionals also shared similar concerns in a recent Reddit thread, where one user likened the issue to “being told your house needs paint by the guy who sells the paint and does the job.”

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The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. 

Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and inclusion policies. Similarly, back in April of 2023, Bud Light landed itself in controversy for its campaign with transgender influencer Dylan Mulvaney. 

With that backdrop in mind, brand marketers have seemingly been walking a tightrope–eager to have watercooler moments that are authentically part of culture, but careful to avoid being caught in the fray of politics and alienating customers.

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