Month: April 2025

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services and a part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options and new ad formats, and ad innovations, along with our methodology.

As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns they’re running on ad-supported streaming platforms. They consider metrics ranging from engagement/watch time to impressions to click-through rates. Streaming platforms aim to provide advertisers with that data, but measurement tools vary by platform, and the services must sell their individual platform offerings as well.

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While Google insists Privacy Sandbox is still moving forward, publishers say the writing’s on the wall: with little incentive left to support it, the Privacy Sandbox is effectively dead.

While no one is celebrating the slow fade of a product that once carried such well-meaning intent, there’s a quiet sense of relief that CPMs won’t be falling off a cliff any time soon. 

Google has said publicly that for now, it will continue with Sandbox, but Digiday asked a range of publishers about their thoughts on its future, and the consensus was that without the incentive of Google deprecating third-party cookies, there isn’t much point. 

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Between U.S. tariffs and a potential recession, marketers are feeling cautious at the moment. Sound bets for their media budgets are welcome.

Sports, however, offers a haven. Live sports has already become one of the last avenues available to marketers pursuing mass audiences. Now, that reliability provides additional reassurance that their media spend is actually going to move the needle.

At least, that’s likely how PwC sees it. The tax and consulting giant has picked a hell of a time to float a refreshed visual identity — its first in 15 years — during a moment when other marketers are parking or postponing big brand campaigns. For PwC, the rebrand and accompanying campaign was 18 months in the making.

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Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks to scale up brand world-building for advertisers.

As Roblox and its ecosystem of studios continue to grapple with proving its advertising potential to brands, analysts and observers believe the deal could signal a coming wave of consolidation among these types of companies.

Super League and Supersocial are members of the Roblox Partner Program, essentially serving as influencer marketing agencies for the Roblox ecosystem. Both companies build custom-branded Roblox worlds and manage brands’ integrations into popular pre-existing experiences on the metaverse platform. 

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This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT search product, and what it says about the future of licensing deals between AI companies and publishers.

• Deals between AI companies and publishers are subtly moving toward content for search.
• Trump’s first 100 days battling the press, news outlets’ shift to podcast videos and more.

The evolution of AI content licensing deals

The Washington Post has become the latest major publisher to strike a licensing deal with OpenAI, joining a growing cohort that now spans more than 20 news organizations. 

It’s part of a familiar pattern: every few months, OpenAI locks in another publisher to bolster its content pipeline. But the terms of these agreements seem to be quietly evolving — subtly shifting away from the explicit language around training data that defined earlier deals, and raising fresh questions about what these partnerships now mean.

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At a high-profile event in San Francisco, World announced it is launching a series of Apple-like stores, as well as a partnership with dating giant Match Group.

A US judge says Apple deliberately chose not to comply with an order requiring it to loosen App Store rules—then tried to cover up its disobedience.

Microsoft reported strong growth for the first quarter in 2025, up about 13% year over year to $70.1 billion. Revenue from search rose 6%, but demand for cloud services and artificial intelligence
skyrocketed.

With press freedoms seemingly on the line, the show’s longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups.

Since the search industry added generative AI, it’s an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing
page makes Unbounce CEO Steve Oriola very happy.