Month: April 2025

As of today, the first creator-owned account has reached a following of over one million on Fortnite Creative. The milestone could spur more marketers’ interest in working with Fortnite creators and seeing Epic Games’ popular battle royale video game as a platform for both creators and the brands looking to reach their audiences.

The Fortnite creator celebrating the million-follower milestone is Andre Rebelo, who is better known to his fans as Typical Gamer and has more than 15.7 million subscribers on YouTube. Via Fortnite Creative —a game mode that allows creators to build and share their own custom-designed worlds and mini-games — Rebelo has built a following of Fortnite players who use custom maps designed and published by his Fortnite Creative studio, JOGO.

Although the plurality of brands’ marketing spend inside virtual world platforms still takes place inside Roblox — 47 percent, according to data platform GEEIQ’s 2025 report on the state of brands in virtual worlds — Fortnite Creative is nipping at Roblox’s heels, and currently accounts for 33 percent of brands’ total marketing spend inside metaverse platforms. Between January 2024 and January 2025, brands’ spending in Fortnite increased by 99 percent, per the report.

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The elective medical industry is cashing in on plastic pollution fears, but the evidence of harm from microplastics is still deeply uncertain.

Harry’s amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.

Meta becomes UFC’s first official fan technology partner.

Jones comes from WFTX Fox 4 in the Fort Myers-Cape Coral-Naples area

His first day will be Monday, April 14.

Ford was the assistant news director and anchor at the Tupelo, Mississippi ABC and NBC affiliate.

“Brands won’t just compete on campaigns, they’ll compete on algorithms in the future.”

Snapchat has expanded its Agency Partner Program with new tiers and tools to attract more media agencies and strengthen its ad business.

The Independent is doubling down on talent-led media production as part of a plan to create valuable intellectual property for sponsorship and capitalize on the booming creator economy.

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studio, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts. Clery has established himself as a respected voice in football media and will now produce his own videos for his YouTube football channel ACFC, which launched last week and has gained more than 30,000 subscribers. Now Clery will have the studio’s production, promotional and development resources to grow his following further.

Clery’s signing with The Independent is part of a longer-term strategy to create trusted verticals led by individual talent — both in-house editors who have built loyal followings on The Independent’s own sites, which include BuzzFeed and the Huffington Post in the U.K., and external creators who have built large audiences on other platforms. The Independent had just under 28 million monthly visitors across its sites in February, according to Comscore.

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