Month: April 2025

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a “must buy” and another 62% cite social media in the same vein, a study by
the IAB, Advertiser Perceptions and Guideline finds.

Every year, many question whether the mid-May upfront presentations are still necessary or relevant.

CBS is set to win the prime time race – up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is CBS’ 17th consecutive season as the leading prime-time broadcast network.

Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broke fourth estate.

It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press. But sitting for a fireside chat with Anthony Pompliano, creator of From the Desk of Anthony Pompliano, on X at Possible this afternoon in Miami, Yaccarino insists the platform’s (self-reported) numbers back her up.

According to the platform’s CEO, X has nearly amassed 600 million monthly active users (MAUs) globally — a small increase on the 586 million MAUs that were reported in X’s own tools in January, but not a huge increase on the 570 million MAUs X claimed it had reached back in September 2024.

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Roku allegedly collects personal data from children younger than 13, and allegedly discloses information about video-viewing history of users of all ages, Michigan claims in a new lawsuit.

The embattled agency will cease operations tonight, its CEO told employees in an email.

Bradley Keefer, CRO, Keen Decision Systems

Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists.

Traditional media mix tools rely heavily on surveys and reach curves, which can’t account for modern channels like OTT, influencer marketing and retail media. This rigidity and dependence on outdated data sets make it difficult for them to keep pace with the current marketing and economic landscape.

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A new study found that code generated by AI is more likely to contain made-up information that can be used to trick software into interacting with malicious code.

A federal appeals court won’t reinstate a claim that X violated a Washington state “anti-pretexting” law by asking users to provide contact information for security purposes, then using that
information for ad targeting.

Nearly nine months after the crash, Tristan Arruda talked about the crash and had a message for drivers.