Month: April 2025

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full
search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign.

Fox News outpaced NBC with weekday total viewers in primetime.

The lemon-lime beverage has surpassed Pepsi in sales volume.

This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction.

Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers and more provide consumers with the seamless shopping experiences they crave, tailored to the context of the many other activities they engage in regularly. 

While these shoppable ads permeate search and social media, they’re making waves across streaming and CTV with high-impact creatives and unique experiences, often in the form of interactive ads, QR codes, product carousels and more. 

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The one-year deal comes as the Pac-12 Conference expands with the addition of six teams in 2026.

New York Jets marketing veteran Tim Kemp joins Hard Rock after Aaron Rodgers and rebrands show him the NFL-sized potential of a sports and entertainment icon.

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

The Advertiser Perceptions study also found a significant decline in organizations’ actions or priorities to support quality news sites and credible journalism.

Taylor Kinzler moves from weekends to weekdays, while Abbey Carnivale will host CT Live!

Madhive, a unified operating system for local media, announced Wednesday the launch of its first “enterprise intelligence layer” designed to improve each aspect of an ad campaign from pitch to
payment.