Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. “Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves,” said Denisha Thomas, 11Alive news…
Hellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster
Hellmann’s is so brat. As brat summer turned into brat fall – with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. – Hellmann’s became the latest brand to jump on one of the biggest social media trends of the year. Unilever’s mayonnaise brand pulled off…
Bumble CMO Selby Drummond to Exit
Bumble’s chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the…
Olivia Rodrigo’s Sony Headphones Are Built for Gen Z
Many brands simply add a celebrity’s branding when working with artists. But Olivia Rodrigio has partnered twice with Sony to make custom headphones. After developing a pair of earphones called LinkBud S last year, Rodrigo and Sony launched two new earphones in October that retail for $200: LinkBuds Fit and LinkBuds Open. Jordy Freed, director,…
Watch WIRED’s Big Interview Event Right Here
On December 3, WIRED is sitting down with some of the biggest names in technology, business, science, and beyond for a full day packed with in-depth conversations.
Domino’s Saves Squid Game Contestants With Emergency Pizza
Domino’s is inserting itself into the high stakes challenges of Squid Game ahead of the Netflix hit show’s season 2 premiere, with ads showing pizza deliveries saving contestants from being eliminated. The campaign, created by agency WorkInProgress, features two ads based on episodes from Squid Game season 1, while integrating Domino’s Emergency Pizza offer, a…
Giving the Gift of Ganja on the Down-Low Just Got Easier
From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…
Giving Season Lasts All Year Long for Production Company Spark & Riot
The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the year. One company makes sure its giving spirit is strong all year long by building community support into its operating model. LA-based production company Spark…
Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara’s research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient…
The 5 Most Controversial Billboards of 2024
This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. After nearly two centuries, giant posters remain popular among marketers, and as 2024 has shown…