Author: rssmasher

Ad revenue for YouTube provided some optimism for Alphabet in an otherwise mixed quarter for Alphabet, Google’s parent company.

Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not…

The numbers $4.3 billion — Omnicom Group’s 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion — Omnicom’s Q4 revenues, up 5.2% organically year-over-year. 3.5% – 4.5% — Omnicom’s forecasted organic revenue growth for 2025, down from the 5.2% growth it…

The numbers $350 billion — Alphabet’s 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion — Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company’s Search and Cloud businesses, respectively, represented the biggest contributors to revenue….

Google DeepMind’s update to its Frontier Safety Framework outlines the ways it intends to address the potential risks of future AI models. It is also aimed at avoiding regulatory actions against the
company and convincing advertisers and other types of businesses that it is safe to adopt its models.

Brave Commerce Live brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, director and head of industry, retail, and ecommerce at Meta; Veeral Shah, president and CCO of Nestle Health…

Dentsu has appointed Jeff Greenspoon as chief global client officer in the latest change to the agency’s leadership team, it exclusively shared with ADWEEK. Greenspoon has been at Dentsu for over a decade, most recently as chief business officer, Americas and global practice president, integrated solutions. He will continue as Americas chief business officer while…

Fox will tag Super Bowl LIX ads this year with Ad-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.

Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, personalization, and commerce to redefine how brands connect with users. In this episode of The Speed of Culture podcast, host Matt Britton is joined by Martha Welsh,…

Cheryl Briske has been promoted to vice president and news director for Fox owned station WTVT Fox 13 in Tampa Bay, Florida. “Cheryl has been a valuable contributor to our ongoing evolution in local news, both in its creation and delivery,” said Jeff Maloney, senior vice president and regional general manager. ” of “She is…