Gieselman will head growth marketing and sales efforts for Comcast’s Connectivity & Platforms unit, which extends to more than 64 million homes and businesses in the U.S.
Sam’s Club Appoints Publicis Groupe ‘Intergrated Agency Of Record’
Sam’s Club’s spent about $175 million on measured media in 2024, according to COMvergence. The award followed a review, overseen by MediaLink that began early in the year.
Nielsen Dominating Upfront Currency, Once Again
That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be meaningful and the MRC remains the ad industry’s gold standard.
U.S. vs. Denmark: Inside the Battle to Defend Greenland | WSJ
Dentsu Signs EU AI Pact To Promote Responsible AI Practices
Over 130 organizations have signed the voluntary pact designed to promote responsible AI practices ahead of the European Union’s AI Act which takes full effect in August 2026.
Borders: A Now-Quaint Concept
It’s now almost impossible to draw a line anywhere on a map and think it defines the people within that line in any identifiable way.
Cramer-Krasselt Wins Instant Pot Creative-Media AOR
C-K will manage media strategy and creative execution for the brand’s kitchen products launch.
Why publishers are pivoting to community as a new source of growth
Mark Zohar, CEO, Viafoura
The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and revenue.
Communities far outperform standard audiences
Publishers that successfully activate a community strategy are seeing measurable impact. According to data from Viafoura, community members generate 5.3x higher dwell time, are 45x more likely to subscribe and make 3x more site visits compared to standard audiences.
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Buying, Selling.. Or Screaming: Making Sense Of Business TV’s Rough Market Ride
Last week’s wild stock market ride meant tension and drama for many TV network hosts – but it was calm at some conservative-leaning cable TV networks, with messaging on how President Trump was keeping
his campaign promise.
his campaign promise.
Walmart Asks Brands to Boost Ad Spend by at Least 25% Despite Sales Stagnation
Another brand has increased annual spend by 75%.