Light-Based Chips Could Help Slake AI’s Ever-Growing Thirst for Energy

Optical neural networks, which use photons instead of electrons, have advantages over traditional systems. They also face major obstacles.

NBA Finals Ad Sales Soar 40% On Flat Viewing

National TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through three games, according to EDO Ad EnGage. Nielsen measurement shows the Celtics-Mavericks series is nearly even in
viewership with the last two Finals series in 2023 and 2022.

A Proposed Solution To The Catch-22 Of Industry Paywalls

A typical PR firm spends more than $6,000 per year on the bare minimum of subscriptions just to keep up with relevant national business, local market and select industry trade media.

App Behavior Identifies Multicultural Nuances Using Massive Household Graph

App Science has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Motor North America by using millions of devices and CTV household graphs.

‘AI Overview’ Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027

Combined with AI agent ad sales from Meta and Snap, the pure-play AI ad market will top $9 billion next year, even as other AI developers eye ad monetization.

AAF Announces New Board Roles

The American Advertising Federation has appointed Jack
Bamberger, general manager of agency business for TikTok U.S., as its new board chair.  Jacki Kelley, executive vice president, Chief Client Officer and Chief Business Officer at IPG, has been
appointed vice chair.    

Both will serve in their new roles for the next year.  

Bamberger most recently served as vice chair and replaces outgoing board
chair Helen Lin. Kelley is a new appointee to the group’s board.  

Media’s Growing Monopolistic Moves – And Lesser Concerns

Sony Pictures is buying Texas-based Alamo Drafthouse, the 7th-largest movie theater chain, It’s the first time in half a century that a traditional Hollywood studio will own a movie theater chain.