Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play Gameroom games and Gameroom games. The nominees and winner for each category are listed below. Best Instant Game 4 Pics 1 Word by LOTUM Dino…
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Agency Holiday Cards 2017: The Most Creative Farewells to the Year (Pt. 4)
We’re going to wrap up our coverage of agency holiday cards today with a fourth batch of entries–and then later today we’ll pick our five favorites. Here are links to all the cards we posted this week: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative…
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Papa John, One of the Last CEO Ad Stars, Will Remain the Face of the Company for Now
“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging. As of Jan. 1, 2018, the pizza chain will be run by new CEO Steve Ritchie, who has been serving as chief operating officer, the company…
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How to Leverage Instagram in 2018
Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the ability to comment with visual media and right-to-left language support, the platform has been opened up to a wide range of new languages and audiences….
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Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.
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Broadcast Nets Register Double-Digit Dip In Ratings
Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks’ continued declines.
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HQ Trivia App Puts On-Demand Generation on a Strict Schedule
In a throwback to TV ‘appointment viewing,’ the game show has tethered hundreds of thousands of fans to their phones at 3 p.m. and 9 p.m. precisely
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IAB Reveals Future Focus On Smaller, Local Advertisers
The IAB will focus on a better understanding of how much ad growth is attributable to Google and Facebook, and the ad share they generate from local small and medium-sized businesses. “Building a
structure of understanding the dollar flows will be important,” said Chris Kuist, svp, research and impact at the IAB.
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Will GDPR and blockchain live up to their hype in 2018?
Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends.
Blockchain could solve all our problems — or not
Seems like everyone is talking about blockchain, the distributed shared ledger that promises to keep transactions secure and anonymous. Most know it as the technology behind bitcoin. Ye
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How marketers will take their social spend more seriously in 2018
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Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018.
Lisa Braziel, VP of strategy and special programs at Ignite Social Media, said 2017 was “the year that we had been waiting for.”
Tying social spend to business results
In 2017, advertisers gained the a
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