Year-to-date, digital is at a 12% increase over the same period a year ago. Broadcast inched up 1%, and cable saw a 3% hike.
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Retailers Crank TV Ad Spending Budgets In Final Sprint
Among the season’s biggest sellers, the multicooker is emerging as a powerhouse; these multitasking machines were top performers Thanksgiving weekend, often selling out.
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Digital Ad Spending Tops $40B In First Half, IAB Reports
Mobile took 54% of total digital ad revenue in the first half this year, up 22% from first-half 2016. Advertisers spent $21.7 billion on mobile during the first half of 2017 — up 40% from $15.5
billion in first-half 2016 and surpassing the $8.2 billion reported two years ago in first-half 2015.
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About.com Reboots As Dotdash, Company Thrives
IAC rebuilt About.com and renamed it Dotdash in May. The publisher branched out to focus on six unique sites, including Verywell, The Balance, Lifewire, ThoughtCo and travel site TripSavvy.
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TV Network Reach Still Tops Digital
Although TV’s dominant reach of U.S. viewers has seen some declines, it still beats digital media platforms by wide margins.
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IAB releases its newest Podcast Measurement Guidelines
Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million.
But that estimate by the Interactive Advertising Bureau (IAB) assumes that advertisers are fairly happy with how the podcasts, ads and audiences are measured. In further support of that aim, the IAB has released the final version 2 of its Podcast Measurement Technical Guidelines.
A draft version was offered in July for comments following the September 2016 release of ve
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Data Shows Tablets Driving Highest Click-Through Rates
Data released from Drawbridge on Wednesday suggests that small screens are out and large, portable screens are back as the preferred choice for clicking through to complete tasks.
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When The Medium Is The Message, Not A Political Ad
It is a simple grassroots message paid for by local citizens, expressing their concern about the Presidency. That’s what the citizens of a neighborhood in Youngstown, Ohio, say about the ad they
kicked in to buy on a local billboard. The content is a one-word message: “IMPEACH.”
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Dreary, Depressing, Sad: The Worst TV Shows Of 2017
Words like “dreary,” “unpleasant,” “ugly,” “depressing,” and “meaningless” comprise a theme to much of this year’s TV reviews, and are a reflection of how sad and violent TV has become.
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Adobe Campaign to roll out enhanced email functionality
Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018.
Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of bringing brands’ emails from conception to execution, making for a more seamless workflow.
“Only Adobe has a heritage in creativity, which is why we are uniquely positioned to do th
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