Less BS, More Facts, Some Opinions
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies like… Continue reading »
Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play Gameroom games and Gameroom games. The nominees and winner for each category are listed below. Best Instant Game 4 Pics 1 Word by LOTUM Dino…
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We’re going to wrap up our coverage of agency holiday cards today with a fourth batch of entries–and then later today we’ll pick our five favorites. Here are links to all the cards we posted this week: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative…
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“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging. As of Jan. 1, 2018, the pizza chain will be run by new CEO Steve Ritchie, who has been serving as chief operating officer, the company…
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Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the ability to comment with visual media and right-to-left language support, the platform has been opened up to a wide range of new languages and audiences….
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Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.
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Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks’ continued declines.
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AdExchanger |
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year… Continue reading »
Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.
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Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each
advertising exposure.
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