Category: Data-Labor-Technology Stories

An image of three billboards — evoking the Oscar-nominated film of the same name — materialized in Florida following the massacre at Marjory Stoneman Douglas High School in Parkland, FL. The ones
depicted here in a tweet by activist group @Avaaz, which placed them on the sides of three trucks outside Senator Marco Rubio’s headquarters in Miami, read: “Slaughtered In School,” “And Still No Gun
Control?” and “How Come Marco Rubio?”

Prime-time viewing of this year’s Olympics is down 7% to 22.6 million when looking at all NBC platforms — NBC Television Network, sport cable network NBCSN, and viewing from NBC’s digital platforms
— from Sochi Winter Olympics 24.3 million.

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Instagram has reported that Stories have encouraged…

It’s been nearly a year since I published my first story about blockchain technology being offered as a solution for Madison Avenue’s media-trading woes, and the marketplace has turned into quite a,
well, chain gang. We’ve published about 100 stories about blockchain since then and judging by the rest of the trade and consumer press, it’s on the cusp of being this year’s “Big Data,”
“programmatic,” or “transparency” in terms of industry buzzwords that people sort of understand, but fundamentally end up scratching their head about. I’m not willing to bet any crypto — yet — that
“blockchain” will rank as the Association of National Advertisers’ “Marketing Word of the Year,” but I have to believe it is a contender based on the reaction to Unilever’s disclosure at the IAB
conference last week, that it’s working with IBM to deploy a blockchain that will create a more secure trading infrastructure for its nearly $10 billion a year in marketing spending.

Removing the option to preview an image without visiting the site that hosts it sets an interesting precedent that could extend into publishers’ content and material with copyrights on other sites.

The U.S. is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion. The UK will become the second-largest world data market, with more than $1.6 billion in
spend.

Facebook, Twitter and Google, just put down those potential news stories and do what you do best: Get of the way and let professionals take the wheel — and/or oversight. In-house journalists, news
producers and editors are not your forte.

Whether you’re on the left, endlessly digging into how the Russians “hacked” the last election, or on the right, persistently pushing the idea that Seth Rich leaked DNC emails and got killed for it,
we’ve got a paradoxical, polarizing, paranoid conspiracy theory for you!

AdExchanger |

You probably don’t think of Mars Petcare as a center for startup incubation. It owns a lot of brands you can buy at a local grocery store, including Pedigree and Whiskas. But in 2000, it bought Royal Canin, a pet food brand focused on health care, and, more recently, a string of veterinary clinics. So,… Continue reading »

The post How Mars Petcare Uses Data To Connect The Dogs appeared first on AdExchanger.

Simple is re-introducing itself through an ad campaign its been running on billboards and subway ads in various U.S. cities.

The ads pair everyday concepts most familiar and tangible to the seven-year-old neobank’s target millennial customer base, like binge watching and sweatpants, to convey how enjoyable and sensible its own offering — banking and budgeting, the latter of which major banking institutions are only now building into their experiences — can and should be. The company also wants to show it’s not “just an anonymous organization that doesn’t have a point of view,” said Valarie Hamm Carlson, Simple’s vp of brand. It’s a group of people that share the view of everyday consumers that banking shouldn’t be complicated.

“Every once in a while we need to jump back out there and say, ‘here’s who we are and if you don’t know us we we want introduce ourselves’ so people get a sense of our personality,” Carlson said. “Ideally we want that to come from the product but it’s always good to have a little bit of air cover and we haven’t done a lot of that in the past.”

Read the full story on tearsheet.co

The post ‘The biggest challenge is overcoming people’s apathy’: Inside Simple’s marketing strategy appeared first on Digiday.