Category: Data-Labor-Technology Stories

Yep, the international arm of Dentsu won $5.2 billion in new business last year. But organic growth for the unit was 0.4%. What does that tell you?

Starting in October, The CW will air prime-time programming on six nights — Monday through Friday and Sunday. As with the other nights for the CW, Sunday night will consist of a two-hour block 8
p.m. ET/PT to 10 p.m. ET/PT.

YouTube TV will start at $40 per month beginning in March, up from $35 per month today. Coinciding with that price increase is the addition of three major channels to its lineup: Turner’s TNT, TBS and
CNN. The company also plans to add MLB Network and NBA TV.

Artificial intelligence and virtual reality are among the trends projected to disrupt business over the next three years and among the five most significant technology trends identified by Accenture
in its annual Technology Vision report. The study comprised a survey of 6,500 executive worldwide conducted by Accenture Labs and Accenture Research. It also included a global online survey of 6,300
business and technology executives in 25 countries.

Google’s Chrome ad blocker, which goes into effect Thursday, will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with the Better Ads Standards within 30
days. One bad ad will not start the filtering, says Kelsey LeBeau, head of publisher partnerships, Google — the site must be a repeat offender.

Content marketing is one of the most difficult forms of marketing to master. First off, it takes a village. A successful content strategy requires writers, designers and media people who understand
how to find the right audience even if it is not through paid media.

Machinima, the video game culture and entertainment company owned by Warner Bros., is embarking on a significant brand refresh, highlighting how the company has expanded beyond its origins on YouTube
to become a cross-platform entity.

Eric Trump recently announced the latest incarnation of ‘Trump’ magazine on Twitter.

Four months ago, I wrote an “RTBlog” entitled “Ad Tech’s Dirtiest Secret Acronym: WMD,” about the revelations that had been uncovered about how the tools of our trade — programmatic media-buying,
social media, content marketing, and advanced forms of audience segmentation and data targeting — have been weaponized by hostile foreign powers intent on destabilizing America. The revelations came
out thanks to Congressional testimony by the major digital media platforms as part of U.S. counterintelligence investigations surrounding Russia’s influence campaign during the 2016 Presidential
Election and onward. I say onward, because the campaign continues and is expected to accelerate heading into the 2018 Midterm Elections.

Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of…