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Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks
AdExchanger |
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY, Accuen’s revenue had grown between $18 million and $45 million each quarter… Continue reading »
The post Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks appeared first on AdExchanger.
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Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity
AdExchanger |
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data… Continue reading »
The post Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity appeared first on AdExchanger.
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