Category: Data-Labor-Technology Stories

Survey conducted Nov. 29 to Dec. 12, 2016 The commercial voter file data were matched to panelists who took part in the post-election survey of the American Trends Panel (ATP). The ATP, created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone RDD surveys. Panelists […]

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s… Continue reading »

The post Podcast: Talking TV With BrightLine CEO Jacqueline Corbelli appeared first on AdExchanger.

If you’re the kind of person who enjoys jogging through dizzy dystopian structures amid explosions and cascading Ping-Pong balls, while some random dude keeps the beat on his drum kit, Reebok’s got the sneaker technology for you. Called Flexweave, it’s designed for comfort, durability and speed, and it’s on surreal, quick-cut display in the minute-long…

Billionaire investor Peter Thiel is relocating his home and personal investment firms to Los Angeles from San Francisco and scaling back his involvement in the tech industry, people familiar with his thinking said, marking a rupture between Silicon Valley and its most prominent conservative.

A mass shooting in Little Rock, Ark., last July led Facebook to activate its Safety Check feature–a crisis-response system that is gaining new recognition in the aftermath of terror. The social media tool invites users to mark themselves as safe and send requests to others in the region–those listed as “not marked as safe yet.”…

A day after the Director of National Intelligence Dan Coats released the U.S. intelligence agencies’ 2018 Worldwide Threat Assessment, highlighting how digital media has become a vector for a variety
of national security threats, a new report revealed the prevalence of malicious code worldwide, as well as in the U.S.

The Y (formerly the YMCA) is launching a new content series called “My Y Story” demonstrating the value of its various offerings to individuals and communities, featuring actor Ethan Hawke, Olympic gold medalist Allyson Felix and celebrity chef Marcus Samuelsson. Catalyst Public Relations worked with The Y on the new “My Y Story” content series….

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Disney’s bet on BAMTech could signal big advancements for its data and platform strategy. The streaming video provider, once majority-owned by MLB Advanced Media, proved such a valuable investment to Disney that it acquired an additional 42% stake in the company for $1.6 billion in August. It previously owned a 33% stake in BAMTech. “Disney… Continue reading »

The post BAMTech Will Help Disney Answer More Than The Direct-To-Consumer Call appeared first on AdExchanger.

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Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spend… Continue reading »

The post Why Some Data Companies Are Selling Data As A Percent Of Media appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. Media agencies are used to talking to clients about the strength of their publisher relationships. In fact, I think agencies used to brag about… Continue reading »

The post Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech appeared first on AdExchanger.