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Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition
AdExchanger |
Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created… Continue reading »
The post Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition appeared first on AdExchanger.
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Pinterest Now Lets You Archive Boards, Rearrange Pins and More
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Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
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Facebook Users Talked Football in January, While Holidays Occupied Instagrammers
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Why Brand Love Has to Go Beyond Algorithms to Be Real
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Unleash the Power of Geotargeting for Your Facebook Ads
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Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech
AdExchanger |
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid media called Universal Ads. Branch is the first MMP added to Facebook’s marketing partner program since around 2013. When the company launched in 2014, it focused on deep-linking across owned-and-operated content – for example, tracking clicks… Continue reading »
The post Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech appeared first on AdExchanger.
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Athletes Gasp for Oxygen in Nike’s Dramatic Ode to Air
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Performance Marketer ProFlowers Renews Its Vow To Build The Brand
AdExchanger |
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of Ulta… Continue reading »
The post Performance Marketer ProFlowers Renews Its Vow To Build The Brand appeared first on AdExchanger.
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