Category: Data-Labor-Technology Stories

This Valentine’s Day, how will you show your love for McDonald’s Big Mac? Let’s see … you could eat a Big Mac, of course. Or maybe a Grand Big Mac. Or even a Big Mac Jr. Or you can save yourself all those empty calories by playing a pair of brand-boosting games developed by DDB….

What a difference a big product move and a few months can make. Snapchat late last year revamped its mobile app to include an algorithm that is designed to show users the most popular content from their friends. The move was seen by many marketplace observers as a way to shake off Instagram, which had…

Omnicom announced the appointment of Torrey La Grange to a newly created position of chief talent officer of its Global Clients Leaders (GCL) group, which is made up of executives who oversee the holding company’s top global accounts. La Grange, previously head of account management and global business director at BBH New York, will work…

AdExchanger |

Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday. The company plans to spend it on research and development and on expanding its 100-person headcount with around 40 new engineer hires over the next month. The round, which brings Adikteev’s total funding to $14.2 million since it… Continue reading »

The post App Retargeter Adikteev Brings Home $12 Million In Series B appeared first on AdExchanger.

Have you ever wanted to chat with someone on Facebook Messenger, but you weren’t already Facebook friends? Our guide will show you how to add a new contact in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap “People” at the bottom of the screen. Step 2:…

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands. The new “regram” feature Instagram is testing allows users to repost content for the first time by adding public feed posts from other users to their Instagram Stories, and it could make…

In Qualcomm’s quest to avoid being swallowed by Broadcom, its best bet to remain independent may be completing its own giant acquisition. But it is running out of time.

The company, which now has more than 17 million subscribers in the U.S., lost approximately $920 million last year, according to SEC filings from its owners, and received $1 billion in investments
from its corporate parents. Both of those numbers were up significantly from 2016, when the company received $733 million, and lost $531 million.

Kim Jong-un’s little sis (or whoever she is) has come to PyeongChang, heading up an apparent entourage of North Koreans, including athletes, a cheerleading squad and presumably, various officials and
chaperones.

Influencers, they’re just like us–or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to…