Category: Data-Labor-Technology Stories

Four years into creating an industry standard for viewability that was meant to assure advertisers humans are seeing their online ads, brands are still fine-tuning the metrics used to gauge whether someone saw a promo. And in turn, tension between advertisers, publishers and ad-tech companies is increasing from the manual work needed to change processes….

Amazon is not known for its physical presence in retail and Walmart did not make a name for itself in ecommerce, yet recent moves by both indicate they’re eager to become more competitive by focusing where, historically, they have been weaker as they vie to ultimately become the most convenient shopping option. For Amazon, that’s…

Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role in the office. (The agency eliminated its chief technology officer position last year.) Oakley officially joined Deutsch’s New York office on Feb. 1, but the…

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In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softer… Continue reading »

The post Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society” appeared first on AdExchanger.

Snap Inc. Vice President of Sales Jeff Lucas is leaving the company, the company confirmed this afternoon. The departure, first reported by Cheddar, is one of several senior executives that have left the company in the year since its initial public offering. Lucas’s departure comes just weeks after Snap reported better-than-expected earnings for the first…

Let’s face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals. Creatives often feel their ideas are limited by the formats they work in, whether it’s the new reality of 6-second spots or the knowledge that viewers can block or…

Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store–plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other…

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way for page administrators to gauge the effectiveness of their organic posts. The social network announced in a blog post that it has historically calculated page posts’ organic reach based…

“A two-way relationship is more valuable than a one-way impression,” said Randall Rothenberg, chief executive officer at the Interactive Advertising Bureau, kicking off day two of the IAB Leadership
Summit in Palm Desert, California.

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime. A special tarp was pulled across the court, the lights went down, and a two-minute video for the video game God of War was projection-mapped on the court,…