Category: Data-Labor-Technology Stories

The most disruptive challenge to conventional media-based, brand-building advertising happened during the earliest days of Internet advertising, when agencies and brand marketers failed to define
emerging digital platforms like online, the Internet — and ultimately, mobile — as a branding medium. Instead, direct response marketers embraced the medium because of its real-time immediacy,
access to data to track and modify conversions and sales on-the-fly, and it’s pure ROI efficiency. According to some experts, that trend is about to accelerate as conventional brand marketers throw in
the towel altogether and begin leveraging digital media to become direct sellers themselves.

Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification–that it will be making updates to the “ranking so that people have more opportunities to interact…

Unless you provide a platform that is safe for children and stop generating division, you’ll get no Unilever love.

General Electric will help you do homework, get you to your grandson’s school play on time, and even ensure your preemie baby girl arrives home safely. Such intimate applications of the company’s products and services are on display in BBDO’s “What Matters” campaign, which explores GE’s innovations across aviation, healthcare and power generation. Asserting that…

Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers AdColony, ChartBoost and Vungle. Snap Inc.’s sales department and Snapchat Partners have been reaching out to brands to gauge their interest. Snap is directing those…

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There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel, VP of growth at IMVU, said at the Mobile Growth Summit in San Francisco last week. Although most mobile growth marketers would rather build than buy, nearly every app relies on a constellation of third-party… Continue reading »

The post A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers appeared first on AdExchanger.

We’ve likely all cringed at the same self-proclaimed industry “gurus,” “ninjas,” “masters” or “mavens.” They seem to be everywhere, constantly posting selfies at industry events, clogging up our Facebook feeds or trying to teach us lessons through their preachy LinkedIn posts that all seem to read the same way. They spend so much time promoting…

TV viewers have figured out what’s real and what’s not in reality TV. They consider it entertainment. The medium has moved to the White House.

Fans of Old Spice’s irresistibly weird “Red Sweater” spot, which aired completely in French during the Grammys last month (and is available to view, with subtitles, online), will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine’s Day. The first, “Marco Love-O,” advertising the brand’s Ambassador body wash…

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be… Continue reading »

The post Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue appeared first on AdExchanger.