Category: Data-Labor-Technology Stories

When video publishers, media buyers, brands and ad tech meet in Palm Desert, Calif., today for the annual Interactive Advertising Bureau Leadership Meeting, the incoming chairman of the group has one goal: “to help legacy brands evolve.” “What needs to happen today is that these pieces of the media jigsaw puzzle need to come back…

Joshua Cooper Ramo, facing criticism for a comment made about Korea and Japan, is no longer working with NBC Olympics for its coverage of the Pyeongchang Games. NBC says Ramo’s assignment has been completed following a divisive comment he made during coverage of the Opening Ceremony on Friday. “Every Korean will tell you that Japan…

Hosted by NBC Sports’s Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports’ Asia analyst Joshua Cooper Ramo, NBC’s edited, prime-time presentation of the 2018 Pyeyongchang Olympics Opening Ceremony saw a drop in viewership compared to the 2014 Sochi Olympics opener. NBC’s 2018 opening ceremony broadcast posted a Total Audience Delivery of…

Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”–two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989. As Lufthansa explained in a corporate statement,…

Alexa, what industry won’t Amazon disrupt? On Friday, The Wall Street Journal reported that Amazon is unveiling a new delivery service called “Shipping with Amazon.” The service will launch first in Los Angeles and then roll out to other cities. The news comes on the heels of mind-blowing news that Amazon will partner with JP…

From the Winter Olympics opening ceremony to net neutrality and intriguing ecommerce partnerships between brands and publishers, here are a handful of stats that stood out this week. 1. Olympic drones Last year, Intel choreographed a fantastic show of drones during Lady Gaga’s halftime show. And for this year’s Winter Olympics, Intel took it up…

NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico. But the company’s extensive coverage…

The Olympics put human abilities on display, but for this year’s Winter Olympics, Intel is displaying the capabilities of technology. For the opening ceremony of the 2018 Games in Pyeongchang, South Korea, Intel flew more than 1,200 drones, breaking its own world record for most drones flown at the same time and choreographing them to…

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It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners. Cardlytics began trading at about $12, below its target share price of $13-$15, when Nasdaq opened Friday, before climbing modestly to $13 in afternoon trading. Cardlytics aims to raise about $70 million in the offering.… Continue reading »

The post Cardlytics Debuts On Nasdaq As Founders Consider The Path Forward appeared first on AdExchanger.

In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those…