Category: Data-Labor-Technology Stories

In what could be described as an anti-inflation-gate story, it turns out that the Super Bowl inflates its digital audience impressions far less than other major NFL games — at least insofar as
invalid traffic associated with programmatic advertising buys around the Big Game goes. A report released late Thursday by Pixalate finds that invalid traffic was “notably lower” for the majority of
Super Bowl Sunday than compared with other NFL playoff game days this season. The difference isn’t huge — about 1% lower levels of invalid traffic — but it’s an indicator that the Super Bowl is the
ad world’s premium event in yet another regard.

eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means–accounting for 83.6 percent of U.S. digital display ad dollars. Despite those numbers, programmatic advertising has been under attack for…

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so successfully promoted positive body image in the past, it must have come as a shock…

A WFA study forecasts that programmatic will account for an average 28% of digital budgets by the end of this year although a poll of major marketers indicates that just 45% believe they have a fully
transparent relationship with their programmatic partners.

Lotame, one of the world’s largest exchanges for digital third-party data, announced on Friday that it has purged 10 percent of its over 4 billion profiles after identifying them as bots or otherwise fraudulent accounts. Lotame CEO Andy Monfried estimated that 40 percent of all web traffic is fictional. The industry, he said, is facing…

During the next two weeks, big names like Lindsey Vonn, Mikaela Shiffrin, Nathan Chen and Chloe Kim will dominate NBC’s Olympics coverage. But the Games’ advertisers will be focused on a different moniker: TAD. That’s short for Total Audience Delivery, the metric that NBCUniversal is now using in its ratings guarantees to Olympics advertisers. TAD…

Days before the IAB Leadership Summit kicks off, the IAB Tech Lab has released an OpenRTB advisory for the GDPR, which goes into effect May 25, 2018 and requires all companies that process data about
a person using the internet in Europe to comply with strict rules and regulations promoting privacy.

Amazon is preparing to launch a delivery service for businesses, positioning it to directly compete with United Parcel Service and FedEx.

Providers need to shift their focus to offer a personalized and seamless customer experience able to deliver relevant content, based on personal tastes, preferences and even past experiences.