Category: Data-Labor-Technology Stories

Agencies use their Instagram accounts in dozens of different ways, often giving the feed over to employees to curate themselves. Leo Burnett Chicago does something a little different, though related–using a series of posts to regularly spotlight a “day in the life” of a staffer who’s doing interesting things. The series is called simply “Day…

As advertisers and marketers continue to make sense of YouTube’s recent changes to its advertising and monetization platform, the video advertising software company Pixability is rolling out a
solution that it says will guarantee 100% brand safety on the video service.

The charter, issued by the 4As to its members on Wednesday, asks media agencies and media departments within agencies to recommit to fair, equitable treatment of minority media owners.

The American Society of Magazine Editors (ASME) Tuesday named The New Yorker’s Aug. 28, 2017 “Blowhard” cover its magazine “Cover of the Year.” The cover, illustrated by David Plunkert, features
Trump-like character in a sailboat blowing hard on the ship’s sail, which has eye holes cut into like a Ku Klux Klan hood. “President Trump’s weak pushback to hate groups-as if he was trying not to
alienate them as voters-compelled me to take up my pen,” Plunkert said as the magazine hit newsstands last summer.

The company’s new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it is onscreen and in the program, how big or prominent the
branding is, as well as the “impact” of the integration.

MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you’d like to nominate a star-worthy candidate in automotive marketing, please send your nominations to Tanya Gazdik,
Automotive Editor, tanya@mediapost.com, by midnight ET Feb. 13. The categories are: Automotive Marketer of the Year, Automotive Agency Of The Year (Traditional), Automotive Agency Of The Year
(Digital), Best Integrated Campaign (3 channels or more, including online), Best Social Campaign, Best Minority or Interest Group Campaign, Best Viral Marketing Execution or Campaign, Best Interactive
Execution or Campaign and Best Campaign For a Dealer Group. Please limit your nomination to no more than 500 words and three hyperlinks to creative. For inspiration, check out past inductees here.

Chrome will block ads such as autoplaying in-line video ads with sound — the ones that appear between two paragraphs in an article on a web page and automatically play sound and video.

The cannabis industry is lighting up with new brands, dispensaries and platforms to help customers–and sellers–find their path in this rapidly evolving world. States are increasingly becoming more open to the use of marijuana by consumers, with California joining Washington, Oregon, Nevada, Colorado and Alaska in legalizing the product for recreational purposes this year. According…

To the victors go the spoils, especially when the victors were underdogs that pulled off a huge upset victory in Super Bowl LII. Social marketing firm Unmetric used its cross-channel reports to analyze the performances of the victorious Philadelphia Eagles and runner-up New England Patriots across Facebook, Twitter and Instagram from Feb. 1 through 5,…

Google’s video site often recommends divisive, misleading or false material despite changes it has made to highlight more-neutral content, a Wall Street Journal investigation found. The culprit is an algorithm that picks clips that get people to stay.