Category: Data-Labor-Technology Stories

Omnicom has promoted Wendy Clark to the role of DDB global president and CEO. Clark, who formerly served as North American CEO, reports directly to Omnicom CEO John Wren and succeeds Chuck Brymer, who will move into the chairman role. “After 12 terrific years as the head of DDB, I am excited to hand the…

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As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands moving toward safer environments. “The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on… Continue reading »

The post Turner’s Top Digital Ad Strategist Sees Opportunity In Brand-Safety Push appeared first on AdExchanger.

This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed to pay $2 million to settle a false advertising complaint filed with the FTC and the State of Maine Attorney General’s Office. The decision is unique in that it represents the largest-ever penalty levied…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Eccles, director of product management at Pandora. On Jan. 18, the Media Rating Council released a new standard for Digital Audio Measurement, and if your business is even remotely… Continue reading »

The post Get Prepared For The New Era Of Audio Accountability appeared first on AdExchanger.

Have you ever wanted to post content to your Story in the Facebook Messenger application but were afraid of a specific contact seeing it? Our guide will show you how to hide your Story from specific contacts so that they won’t be able to see your Story content in the Messenger app or on Facebook….

“I’m only watching for the ads.” We’re used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers swat ads away like mosquitoes–skipping them on TV, blocking them on the web, dreading them on mobile. Imagine a friend…

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Acxiom stocked ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a strategic review and potential sale of its Marketing Services business and some of its Audience Solutions assets. CEO Scott Howe told investors the plan is to consolidate Acxiom’s three divisions – Connectivity (LiveRamp), Audience Solutions… Continue reading »

The post Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale appeared first on AdExchanger.

There’s a Starman waiting in the sky. He’d like to come and meet us, and make Tesla our new ride. Elon Musk pulled off a double marketing coup on Tuesday with the first successful test launch of his Falcon Heavy rocket, the flagship of his private space-flight company SpaceX, and the subsequent debut of its…

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At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an hour and a half per week, and now the code is scaled for others to use. The planner… Continue reading »

The post Why Ad Tech And Agencies Are Turning To Employee Data Science Courses appeared first on AdExchanger.

I had my first Big Mac circa 1982, when the sandwich was just a sprightly teenager. Now, the iconic McDonald’s menu item is turning 50, and celebrating in the U.K. with a stylish spot from Leo Burnett London that goes back to the ’70s and includes lots of fun d?cor and packaging shots from McDonald’s…