Category: Data-Labor-Technology Stories

When it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer doesn’t align with the brand, people likely won’t pay attention. Kim Kardashian West has 105 million Instagram followers, but her audience (and price) isn’t ideal for every company. Aligning with a celebrity who…

Nielsen is trying to level the playing field when it comes to integrations, launching a new metric it says will help marketers and publishers standardize brand mentions across platforms. Nielsen Branded Integration Intel is the first standardized metric to chronicle, measure and evaluate brand integrations–as well as any appearance or mention of a product–on linear…

Viewership in the Super Bowl slipped 7% to a Nielsen preliminary 103.4 million U.S. viewers versus 111.3 million last year. It was the lowest level in nine years for a close, entertaining contest only
decided in the last play of the game.

Apple’s $350 smart speaker stands out from the pack with its dazzling acoustics, but Siri trails Alexa and Google Assistant in smarts.

AdExchanger |

Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up to… Continue reading »

The post Demandbase’s New Chief Privacy Officer Weighs GDPR’s Impact On Ad And Mar Tech appeared first on AdExchanger.

To combat ad fraud we need to look at the entire ecosystem — ads.txt is not enough on its own.

AdExchanger |

The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an Apple iPhoneX. People in ad tech have come to view them in the same way they see blizzards: They’re a hassle and unavoidable in certain climates, including programmatic advertising. “This comes up every year –… Continue reading »

The post Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them appeared first on AdExchanger.

The cryptocurrency’s price slid as low as $5,995.58, according to CoinDesk. It’s fallen 70% since a record high of near $20,000 in December, a drop that’s intensified in recent weeks following a global regulatory crackdown on the cryptocurrency market.

U.S. regulators plan to ask Congress to consider imposing stricter federal oversight on trading of bitcoin and other cryptocurrencies, as market cops amplify alarms about an asset that is largely exempt from investor-protection laws.

AdExchanger |

Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising business remains an enigma. Even its closest partners aren’t exposed to the inner workings of its ad stack. It’s also not clear how much spend flows through Amazon’s ad platform, though the investment bank BMO… Continue reading »

The post The Complete Guide To Amazon’s Ad Business appeared first on AdExchanger.