Category: Data-Labor-Technology Stories

Super Bowl LII came down to the last play, so it’s no surprise that the last play sparked the most activity on Twitter and Facebook. Both social networks reported that their highest volumes of conversation during the National Football League’s championship game Sunday night came when New England Patriots quarterback Tom Brady’s Hail Mary pass…

If you noticed something missing from the slate of ads that ran during Super Bowl LII, you weren’t the only one. Conspicuously absent were the well-placed watermelons of Carl’s Jr’s heyday or GoDaddy’s “supermodel meets real-life nerd” fantasies. Even Cindy Crawford played second fiddle to her teenage son in Pepsi’s reimagining of its own 1992…

Hyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game. The ad, which was created by Hyundai and agency Innocean, features footage of visitors to Hyundai’s NFL Super Bowl Experience driven by Genesis setting off a “hope detector” and being taken aside to a private screening of…

In the decades before the internet, smartphones and social networks, the Olympic Games were only available through television screens, and this meant that the conversation ended at the edge of the swimming pool. The evolution of social media has since opened up previously inaccessible topics–behind-the-scenes politics, Olympic Village conditions and other topics of interest that…

Twitter users expressed their displeasure with the 60-second spot, including Bernice A. King, and The King Center, a non-profit dedicated to promoting non-violent social change.

The automaker and its agency, Innocean, originally intended to use footage captured early on game day in its Super Bowl ad, running just before the two-minute warning.

The ad in the game, “A Nation’s Call,” kicks off a new brand campaign for the Marines from its agency, J. Walter Thompson Atlanta.

This move is part of an effort “to provide greater transparency across the board to our community of creators, advertisers, and viewers,” according to a blog post from Geoff Samek, senior product
manager for YouTube News.

In the end, there wasn’t even really a campaign. A movie called God Particle has been on the backburner for a couple years now. Reports began circulating in mid-2016 that the movie was finished and was going to be the next installment in the Cloverfield franchise, which began in 2008 with that movie and continued…

Are you a woman who’s always wished you could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks. In an…