Category: Data-Labor-Technology Stories

It might not come as a surprise that Keanu Reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in Lancaster, California. When Squarespace presented the idea (which…

In a world where nobody wants to own anything, could Apple transition to a subscription model for the services and products it delivers?

Two publishing sites celebrate a strong 2017, boasting strong upticks in revenue for ‘BI’ and audience growth for Vox Media.

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Criteo has always been something of an ad tech enigma. It’s that French retargeting virtuoso – the golden child of Wall Street, as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser… Continue reading »

The post Why Criteo Is Battling Fierce Headwinds In 2018 appeared first on AdExchanger.

“Tide cleaned up,” says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual Ad Bowl.

After almost a year behind bars, Lee Jae-yong, the de facto head of Samsung, walked free Monday after an appeals court reduced his sentence in a corruption scandal that ensnared the country’s former president.

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“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Tony Ralph, director of data and marketing technology at Intuit QuickBooks. With at least one notable exception, nearly all researchers predict the inevitable convergence of the mar tech and ad tech ecosystems. Predictions aside, as a… Continue reading »

The post How Can Brands ‘Converge’ Ad Tech And Mar Tech? appeared first on AdExchanger.

Alexa lost her voice. Peter Dinklage rapped to Busta Rhymes. Eli Manning and Odell Beckham, Jr. did some Dirty Dancing. And Mr. Clean did his… oh wait, that was a Tide ad. But the Old Spice guy… sorry, also a Tide ad. Here’s the ultimate 2018 Super Bowl ad mash-up: all of the commercials, with…

Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams–and a Hail Mary at the end that could have sent it to OT. This was good news for advertisers, who could count on eyeballs throughout the game, and particularly for Tide, which aired four brilliant commercials across four quarters…

Broadcom plans to announce the higher offer on Monday, a person familiar with the matter said, a move aimed at increasing pressure on the takeover target in what would be the largest-ever technology deal.