Category: Data-Labor-Technology Stories

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Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and drive a single-day bonanza of food and beverage purchases. But for brands like Pepsi placing the biggest marketing bets of the year over Super Bowl weekend, establishing ROI is no sure thing. Brands investing in… Continue reading »

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The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars or content management systems like Squarespace. One of this year’s ads, however, will be promoting something different: a new media brand. Hip-hop star Pras–who holds…

Don’t call it a comeback, but Wix is joining the Super Bowl as a last-minute addition. The company’s 30-second spot will feature two YouTube stars, Rhett and Link, to show off what you can do with Wix. The “Good Mythical Morning” hosting duo have more than 20 million subscribers across four channels. Airing during the…

All week long, NBC Sports rolled out five 60-second spots that it will air during Super Bowl Sunday as part of its “Best of U.S.” campaign for the Winter Olympics, which start just four days later. Now, NBC Sports has announced that the promo with gold medalist skier Lindsey Vonn will be featured in the…

FCA, the U.S. subsidiary of Fiat Chrysler Automobiles, said Friday that it is readying five commercials to air during Super Bowl LII on Sunday, with a focus on the Jeep and Ram brands. No details were revealed about the creative work for the spots. One spot will air in the first quarter, two in the…

AB InBev’s Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand’s Water.org partnership. Now the brand is rolling out a digital campaign created in collaboration with Water.org and VaynerMedia that features Water.org co-founder Damon elaborating on the message for Stella…

Newsweek Media Group’s chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)–which owns Newsweek, International Business Times and other digital media properties–confirmed in a memo to staff on Thursday that Etienne Uzac and Marion Kim had resigned the previous day, one day before BuzzFeed News published…

After a two-decade hiatus, HBO is returning to the Super Bowl. The premium cable network will run an ad for the upcoming second season of its sci-fi western Westworld in Sunday’s game, as first reported by Entertainment Weekly. The spot, which is directed by Westworld co-creator Jonathan Nolan, will combine scenes from Season 2 with…

Interactive, swipeable, carousel ads are coming to Instagram Stories, giving brands the opportunity to include three photos or videos in their ad units instead of just one. The new ad offering is rolling out with a “limited set” of advertisers including Gap, Coca-Cola M?xico, Renault France and Paramount Pictures, Instagram said in a blog post…

The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, to be held in New York April 30-May 4. The IAB is also planning to launch a West
Coast version of the Newfronts, set for the fourth quarter of this year.