Category: Data-Labor-Technology Stories

By platform, broadcast ad spend decreased by 2.9% and radio decreased by 1.2% in 2017 from 2016, while digital increased by 10.16%. Digital makes up 4% of all ad dollars, radio makes up 9.4%, and
broadcast takes up 86.6% of the pie.

The new deal with Nielsen includes measurement for Sinclair’s local stations, digital broadcast networks and national unwired network. Another big part of the Nielsen deal will be supporting
Sinclair’s effort to transition to the new TV standard ATSC 3.0

Across industries, marketers are banking on their $5 million-plus ad buys to have long tails, hopefully garnering millions of views well after the game ends. Other brands with much smaller budgets,
meanwhile, are looking for ways to get in on the action.

Instagram recently launched a new Type mode in Stories, allowing users to share Story posts containing text on colorful backgrounds, without the inclusion of pictures or videos. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the camera icon in the…

Between gearing up for Sunday’s Super Bowl and lots of news around different social ad products, it’s been a busy week in digital marketing. Here are five data points that stood out: 1. Is the Super Bowl worth it? Every year, marketers wonder if pricey $5 million Super Bowl ads actually drive sales–or at the…

Finding the right influencer partner for your brand can be tricky. In recent memory there have been events ranging from the disaster that was the Fyre Festival to the downfall of Logan Paul, that have demonstrated to brands the potential pitfalls that can come from working with influencers. AI influencer technology company Influential and OMD…

In a major leadership shakeup, Leo Burnett Worldwide global president and CEO Rich Stoddart left the agency this week. The network’s global chief creative officer, Mark Tutssel, has been moved into the executive chairman role while retaining his previous title. Late last year, Publicis eliminated all global CEO titles, meaning Tutssel will effectively replace Stoddart…

T-Mobile is back in the Super Bowl with an ad involving Kerry Washington. Last year, T-Mobile had four spots–starring celebrities like Justin Bieber, Snoop Dogg and Martha Stewart–in the Big Game. It’s unclear how the brand will use Washington, what the spot will be about or when it will air, as a representative for the…

You can’t take Tom Brady home and stick him inside a cage after he leads the New England Patriots to victory over the Philadelphia Eagles in Sunday’s Super Bowl. (Go Pats!) You can, however, adopt Cuddles, the quarterback in Annie’s Homegrown Bunny Bowl II, after today’s livestreamed action on Facebook, beginning at 1 p.m. ET….

Toyota’s Super Bowl appearance will be its biggest to date with three in-game ads created by the brand’s agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The third will roll out on Saturday, the day before Super Bowl LII. “This is an unprecedented opportunity for our team at…