Category: Data-Labor-Technology Stories

The ability to see a customer’s finances as an almost-tangible, visual representation may not be a mainstream part of online banking, but Ally is launching an augmented reality game to coincide with the Super Bowl to nudge customers to grow their savings.

Called Ally Big Save, customers can use the savings app during Super Bowl commercials this Sunday. Upon launching the app, customers drag falling bills superimposed on their home environment into a digital piggybank and based on their performance, accumulate points. They can win cash prizes, but the main purpose of the activity is to help customers think of their personal finances in a different way.

Ally bank is the latest to experiment with augmented reality, which developers can use to create experiences that bridge the physical and online worlds.

Read the full story on tearsheet.co

The post Ally wants people to play with an AR app during the Super Bowl appeared first on Digiday.

Apple Inc., Alphabet Inc. and Amazon.com Inc. reported record quarterly financial results on Thursday as they extended their dominance over swaths of the global economy.

AdExchanger |

Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last year. The earnings showed a spike in traffic acquisition costs [TAC] as Google paid more to publishers in its Google Network Members’ properties revenue segment. The segment also includes revenue from Google’s DoubleClick Bid Manager,… Continue reading »

The post Alphabet Q4 Revenue Up 24%; Google Pays Out More To Partners appeared first on AdExchanger.

Apple Inc.’s move to jack up prices on the iPhone paid off with record quarterly revenue and profit even though the world’s most valuable company sold fewer of its most important product.

Alphabet Inc. swung to a loss after taking a $9.9 billion charge related to the new U.S. tax law, though its core advertising business continued its strong run.

As we inch ever closer to yet another Super Bowl Sunday, all eyes are on the Philadelphia Eagles, the New England Patriots and their standout players, not to mention the many brands that will serve as the game’s true stars. But the NFL’s own Big Game spot will focus instead on one of the teams…

Quicken Loans is returning to the Super Bowl after sitting last year out, once again promoting its Rocket Mortgage app with a 60-second spot in Super Bowl LII. Quicken Loans made its Super Bowl debut in 2016 with a spot from Minneapolis agency Fallon that was part of its “Push Button, Get Mortgage” campaign. The…

Just 13 months after parent company National Amusement pulled the plug on a CBS-Viacom merger, the two companies could be heading down the aisle once again. The board of directors for both companies today announced that they have each formed a special committee of independent directors to evaluate a potential reunion. In a release announcing…

The Interactive Advertising Bureau, operator of the Digital Content NewFronts, is changing things up this year. The 2018 version of the two-week advertising marketplace will take place on each coast. The first part will be the week of April 30 in New York City, and the second event will take place later this year on…

Based on what you have watched in the past, Netflix can promote other shows or movies to you it assumes you also will like. You know, kind of like how Amazon swallowed the retail business starting
with “if you liked that book, then try this one.” All this sounds good in theory, but if you have spent any time at all on Netflix, you know its recommendations make almost no sense whatsoever, and
are more often wrong than right.