Category: Data-Labor-Technology Stories

Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean…

While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBowl on their minds, the social network has some features in store for fans, as well. Twitter and the National Football League teamed up on special Super Bowl emojis for the game itself and the two participating teams–the New England Patriots and Philadelphia Eagles–triggered…

AT&T says the DirecTV Now streaming service gained business from “cord-cutters” and “cord-nevers,” and it made subscriber improvements by bundling together its wireless and TV services.

Saudi Arabia’s state-owned oil giant and Google parent Alphabet Inc., two of the world’s biggest companies, are in talks about jointly building a large technology hub inside the kingdom, people familiar with the potential deal said. ​

Football fans sent two strong messages to the NFL, its players and advertisers in recent survey findings: keep politics out of the game and give me some interesting ads to view and interact with.

Sprint unveiled its full 60-second Super Bowl LII ad today, set to air in the first quarter of the game. While the ad mirrors last year’s Sprint commercial in ridiculing its biggest competitor, Verizon, its tactics have apparently evolved. The Super Bowl spot, “Do the math and switch to Sprint,” (the second Big Game commercial…

In a now very digital society, marketers have adapted to reach consumers where they are–on their phones, tablets, computers and any number of devices with internet access. While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the…

Vehicle accessories brand WeatherTech’s fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities. As founder and CEO David MacNeil put it to Adweek on Wednesday: “Our spot this year doesn’t have dogs, no models, no stunts, no jokes; we don’t even have voiceover.” What the…

Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic “Hilltop” ad, or the brand’s 2014 “It’s Beautiful” Big Game spot, set to “America the Beautiful.” Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl…