Category: Data-Labor-Technology Stories

Rachel Morrison, the cinematographer behind Dee Rees’ movie Mudbound, is up for Best Cinematography at this Sunday’s 90th Academy Awards–the first woman ever nominated in that category. Samsung’s lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by…

Remember learning that “there’s no such thing as a Magic Bullet”? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will “know” consumers for you and target them on a seemingly…

Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture…

Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It’s prom night in suburbia, and as two teen couples head to the big event, the father of one dude calls his son back toward the house for some last-minute words of advice. “I want…

Months before the EU implements the most punitive consumer privacy laws ever established to regulate the advertising, marketing and media industries, WPP Group, the world’s largest advertising company
Thursday disclosed it has spent years reviewing its consumer data and feels “reasonably well prepared for GDPR.”

Omnicom’s DAS Group of Companies is exporting its purpose-driven practice, known as One Hundred, to Europe.

Last year, The Good Fight marked CBS All Access’ first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife, had to rewrite the show on the fly during Season 1 production when Donald Trump–not Hillary Clinton–was unexpectedly elected president. But…

Dianomi, a native content marketing platform used by financial advertisers and tier one publishers, has secured $8.7 million (GBP6.3m) in capital investment from BGF, a funding company that mostly
invests in small to medium-sized businesses in UK and Ireland. The goal is to drive international expansion.

BARCELONA, Spain–It’s been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he said 5G wasn’t nearly as important as connecting the rest of the world with the internet. However, fast forward two years to this past…

Twitter is trying to get a better handle on the “overall health of the public conversation,” and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research organization Cortico developed four indicators to measure conversational health– shared attention, shared reality, variety of opinion and receptivity–and Twitter is looking to expand on…