New Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies

Holding company WPP released its U.K. Gender Pay Gap Report 2017 with results showing the realities around the lingering issue of pay inequality. WPP released the report following new regulations from the U.K. government requiring all companies with 250 or more employees to report such information. The report shows a 14.6 percent median gender pay…

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Facebook Pulled the Plug on Its Test of Separate News Feeds

Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom post Thursday that the social network is pulling the plug on the separate News Feed for posts from pages that…

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Why I Should Be The Next Hope Hicks

Hope Hicks and I have a lot in common. She was raised in Greenwich, Conn.; I live 15 minutes from there. She was a teenaged model; I had the hots for any number of models when I was a teenager (mostly
Christie Brinkley). She has no background in politics whatsoever; me neither.

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Millennials projected to overtake Baby Boomers as America’s largest generation

Millennials are expected to overtake Boomers in population in the U.S. in 2019 as their numbers swell to 73 million and Boomers decline to 72 million.

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Ericsson and Vodafone Are Using Virtual Reality to Show How 5G Works

BARCELONA, Spain–How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity–and its potential to transform everything from smart cities and homes to autonomous cars–is a hot topic, most cases are still hypothetical. However, Ericsson and Vodafone developed a way to illustrate how much of a difference a little speed can…

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The Martin Agency Doubles Number of Women on Its Executive Committee as President Departs

Today The Martin Agency unveiled a new, more inclusive executive committee with twice as many female representatives as before. Four out of the nine members on the committee are women, and the agency also boasts a 50/50 male-to-female officer ratio. A spokesperson also confirmed that president and 35-year veteran Beth Rilee-Kelley has left the agency…

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The Generation Gap in American Politics

Generational differences have long been a factor in U.S. politics. These divisions are now as wide as they have been in decades, with the potential to shape politics well into the future.

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Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored

Perception is reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify themselves as gamers. Industry data proves that people of every age, demographic and household income play mobile games….

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Defining generations: Where Millennials end and post-Millennials begin

Pew Research Center will use 1996 as the last birth year for Millennials for our future work. President Michael Dimock explains why.

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WPP’s Sorrell Says CPGs Still Cool On Spending, Admits Being Slow To Leverage Kantar

AdExchanger |

Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from the sector due to pressure from activist investors and zero-based budgeting (ZBB). “What we see in packaged goods, certainly, is a continued caution,” he said on WPP’s Q4 and FY 2017 earnings call Thursday. “IContinue reading »

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