Category: Data-Labor-Technology Stories

Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. The research says this will occur despite specific
curbs on some channels and programming, due to brand safety concerns.

Would Amazon be OK with this? The question pops up in Atlanta, a finalist for Amazon’s second headquarters, as Georgians debate a range of issues, including religious freedom.

YouTube just can’t seem to catch a break lately. In the past year, the behemoth video platform has faced an unfortunate string of controversies. First, the “Adpocalypse” saw major brands flee YouTube en masse when they discovered their ads on videos promoting hate speech, terrorism and violence. Then, these and other brands found their ads…

Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year–it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game–Kind will give away $6 million worth of snack bars to fans across the country. In the one-minute, 40-second video below,…

Amazon.com, Berkshire Hathaway and JPMorgan are forming a company to figure out how to reduce health-care costs for their hundreds of thousands of U.S. employees.

Silicon Valley threw its support behind the congressional tax overhaul. How much will the new rules help the bottom line of firms such as Amazon, Apple and Alphabet?

Streaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn’t mean they are off-limits to marketers seeking exposure to relevant consumers.

The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way…

Apple is slashing planned production of the iPhone X for the three-month period ending March 31 in a sign of weaker-than-expected demand for the pricey handset.

AdExchanger |

Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known as… Continue reading »

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