Twitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi

Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto’s “deep understanding of technology, consumer and financial businesses.” “I’m grateful to the SoFi board for this extraordinary opportunity to lead one of the most important new…

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Global Advertising Forecast To Rise Nearly 5% In 2018

Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup, and U.S. midterm elections.

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How Brands From Subway to Maserati Are Using Instagram Effectively

The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little…

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Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new…

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Trump, Putin Rank Last Among World Leader ‘Brands’

Canada’s Prime Minister Justin Trudeau and Germany’s Chancellor Angela Merkel are viewed as the most respected world leaders, while U.S. President Donald Trump and Russian President Vladimir Putin had
the highest disapproval ratings, according to the first ever edition of Y&R’s highly respected BAV (Brand Asset Valuator) research study that asked about world leader brands. The survey, which is
being published in collaboration with U.S. News & World Report and the Wharton School of the University of Pennsylvania, is based on a global study of people in 80 countries across a wide range of
economic, citizenship and quality of life criteria.

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Apple to Begin Selling Delayed HomePod Speaker

Apple will start selling its voice-activated speaker HomePod in stores Feb. 9, bringing an end to a delayed launch that cost the company sales during the critical holiday shopping season.

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Star-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds

A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled “The Boss,” “The Politician” and “The Coworker,” illustrate the kinds of real and exploitative scenarios to which women are frequently subjected in job settings….

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Snapchat Cracks Open Its ‘Walled Garden’

Some users on Snapchat will now be able to share videos and other content they encounter within the app outside the walls, as the social-media app comes under pressure to grow.

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Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh

AdExchanger |

The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,Continue reading »

The post Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh appeared first on AdExchanger.

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