Category: Data-Labor-Technology Stories

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they’re buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content. It’s…

A marketing stunt blew up a big Spike logo in the desert. Viewers had a role in voting how Spike would meet its end. After the logo was engulfed in flames and keeled over, a new banner was revealed:
The Paramount Network.

At least, that’s the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he’s supposedly been asked to deliver as an intro to the AFC Championship Game. Before long, he’s storming down to interrogate the young (and somewhat clueless) director during an orchestra…

Few metrics have defined value in the digital marketplace as much as the concept of “viewability.” Late last week, the Media Rating Council released standards for audio-only digital ads that have
nothing to view. But don’t expect the standards to set a new industry benchmark for “audibility,” because that’s still in the eye — er make that ear — of the beholder. “In today’s digital audio
measurement, audibility is considered to be an imperfect analogy to the ‘opportunity to see’ proxy that viewability is in other digital measurements,” the Media Rating Council explains in the final
version of “Digital Audio Measurement Standards.”

Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week, but not because fitness brands are suddenly targeting the network’s viewers during resolution season. They’re faux (and hilarious) spots created by Pop itself to promote its new competitive aerobics comedy,…

Many Many Jehovah’s Witnesses, Mormons and members of some evangelical churches say abortion should be illegal. But among other religious groups, many support legal abortion.

Cryptocurrency platform OKCoin is planning to launch a bitcoin exchange in South Korea, a move that comes as the country’s government is considering whether to shut down cryptocurrency exchanges altogether.

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Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for ways… Continue reading »

The post Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs appeared first on AdExchanger.

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. With online segments overlaid on linear schedules, many are hoping for a golden age of TV advertising, where brands can break out beyond… Continue reading »

The post TV Advertisers Need Better Audience Segments appeared first on AdExchanger.

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Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” Publicis… Continue reading »

The post Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World appeared first on AdExchanger.