Amazon’s Cashierless Convenience Store Set to Open

Amazon Go, the online retailer’s cashierless convenience store, is slated to finally open to the public on Monday, after a yearlong delay during which the company trained the store’s algorithms to account properly for customers and their habits.

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SoFi Offers CEO Spot to Twitter Executive

Anthony Noto, a top Twitter executive, is in discussions to become the next chief executive of Social Finance, as the online lender grapples with accusations of improper workplace culture.

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Rocket Lab Puts Satellites in Orbit for First Time

Rocket Lab, a space-transportation startup promising frequent, economical launches on rockets featuring 3-D printed engine parts, successfully blasted its first payload into orbit from a remote New Zealand pad.

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Hyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser

Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand’s social channels. It suggests a kind of follow-up to last year’s “A Better Super Bowl” from Hyundai agency of record Innocean, with the brand promising…

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January 20th Story of the Day

How Publicis is working to bringing creatives and data-driven digital marketers to the same table.

https://www.wsj.com/articles/data-revolution-upends-madison-avenue-1516383643

 

Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories

We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola’s winery in “The Red Stain,” a 10-minute brand film that debuted Friday at the…

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Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called “Start Something Priceless,” the new effort is meant to inspire people to do something they have always wanted…

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Facebook to Rank News Sources by Quality to Battle Misinformation

Facebook plans to start ranking news sources in its feed based on user evaluations of credibility, a major step in its effort to fight false and sensationalist information that will also push the company further into a role it has long sought to avoid—content referee.

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