How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl

Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the “Clydesdale Cam,” a live feed of what the famous horses are up to, will be airing on Budweiser’s Facebook page. The spot will…

Powered by WPeMatico

Google Rivals Ask EU to Toughen Measures in Antitrust Case

Google continues to stymie competition in online shopping despite a record fine from European authorities and an order to modify its behavior, rivals say.

Powered by WPeMatico

Majorities Say Government Does Too Little for Older People, the Poor and the Middle Class

Majorities of Americans say the federal government does not provide enough help for older people (65%), poor people (62%) and the middle class (61%). By contrast, nearly two-thirds (64%) say the government provides too much help for wealthy people.

Powered by WPeMatico

Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him

A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined to comment on the nature of the investigation. Droga employees told Adweek that the agency held departmental meetings last week to…

Powered by WPeMatico

Nielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate

With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings for the week. CBS’ presentation of the Grammys totaled 41.518 million interactions across Facebook, Twitter and Instagram–the latter of which made its…

Powered by WPeMatico

Why Data Needs Humans as Much as Humans Need Data

Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is literally a commodity. As such, there’s a temptation to commoditize all firms that use it. But to do…

Powered by WPeMatico

John Krasinski Tries to Save the World In Amazon Prime Video’s First Super Bowl Ad

Alexa won’t be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its upcoming Prime Video series, Tom Clancy’s Jack Ryan. It will be the first Super Bowl spot for the streaming…

Powered by WPeMatico

Vice to Fully Merge Carrot Creative Into Virtue

Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the entity, which bore the same name as the full-service creative shop it founded in 2006. Now, Carrot Creative–the digital agency Vice acquired in 2013–will be fully…

Powered by WPeMatico

Peyton Manning Returns to the Super Bowl as Universal Parks & Resorts’ ‘Vacation Quarterback’

Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast’s NBCUniversal, which will run during Super Bowl LII. “Vacation Quarterback” sees Manning coaching a family during their trip to Universal, coaxing them to get the…

Powered by WPeMatico