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On Sunday, brands will shell out millions of dollars on their Super Bowl ads–many of which feature elaborate, multi-day production schedules–in hopes of connecting with the telecast’s 100 million-plus viewers. But sometimes, the most effective messaging during the Big Game comes from spots that were shot quickly and inexpensively. That was the case with the…
Emotion: The Human Element Of Buying
While the idea of behavioral economics has been around for some time, it has failed to take into consideration a crucial factor – human nature. While big data can help marketers reach people with
more precision than ever before, it can’t always help us predict human nature.
more precision than ever before, it can’t always help us predict human nature.
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January 30th Story of the Day
This time, it’s about quality and not price…really?
Twitter Expands Ad Options With Sponsored ‘Moments’
The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy. Twitter sees the
move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.
move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.
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2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud
AdExchanger |
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Ad dollars are flowing to mobile and fraudsters have noticed. App-install fraud alone is estimated to have cost mobile marketers… Continue reading »
The post 2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud appeared first on AdExchanger.
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Demand for Electric-Vehicles Sees Firms Focus on Cobalt
Booming demand for cellphone and electric-vehicle batteries has created a once-unthinkable metals-industry player: the pure cobalt company.
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Alibaba, Foxconn Invest in Chinese Electric-Vehicle Maker
Chinese e-commerce giant Alibaba and Foxconn Technology Group have led a $348 million funding round into Chinese electric-vehicle manufacturer Xiaopeng Motors, the auto maker said in a statement.
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Copyright Board Boosts Songwriters’ Music Streaming Fees
A federal copyright board has raised the music streaming royalties for songwriters and music publishers by more than 40%.
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Waymo to Buy Thousands of Fiat Chrysler’s Self-Driving Minivans
Waymo LLC on Tuesday signaled a large expansion of its robot taxi fleet as the company prepares to open its driverless ride-hailing service to the general public.
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Pentagon Reviewing Troops’ Use of Fitness Trackers in Light of Security Concerns
The Pentagon is reviewing policies that allow deployed troops to use activity-measuring devices and fitness apps that rely on GPS tracking, after a digital map online accidentally exposed information that could reveal where American troops are deployed or even precisely where they exercise overseas.
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