Category: Data-Labor-Technology Stories

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities–and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands. Minneapolis-based…

A number of regulators and elected officials on Monday rejected as overly expensive and unrealistic the idea of a “moonshot” effort by the government to build a nationwide, next-generation wireless network.

CEO Mark Zuckerberg said in a post earlier this month that he asked the social network’s “product teams to make sure we prioritize news that is trustworthy, informative and local,” and Facebook revealed Monday that its News Feed algorithm has been tweaked once again to prioritize the former. Head of news product Alex Hardiman and…

One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….

As President Donald Trump prepares to deliver his first State of the Union address, here’s a look at public opinion on key issues facing the nation.

Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network’s privacy principles for the first time ever, and her Newsroom post also detailed ways that Facebook is making its core privacy settings easier for its users to find. Egan wrote in introducing…

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Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,… Continue reading »

The post Flashtalking Merges With Spongecell To Fuel US And Global Expansion appeared first on AdExchanger.

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Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation… Continue reading »

The post Albertsons Performance Media Seeks To Capture More CPG Spend As Lines Blur Between Brand And Shopper Marketing appeared first on AdExchanger.

Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated…

Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry experts have found multiple ways Amazon Go could inspire how brands connect and market to a consumer, arguing brands need to think beyond…