Category: Data-Labor-Technology Stories

Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots–one in the second quarter and one in the fourth–and they’ve got a very fit Chris Pratt in their corner. While the fourth-quarter Super Bowl ad from FCB Chicago will be revealed later this week, the beer brand recently released…

Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign. Harbour, who plays the beloved Sheriff Jim Hopper in the first two seasons of the hit Netflix show, is taking over as the spokesman for the P&G laundry brand….

For five countries – Nepal, Kyrgyzstan, Haiti, Tajikistan and Liberia – remittances from citizens abroad are equivalent to at least a quarter of GDP.

When Monster Products founder and CEO Noel Lee prepared to shoot his company’s first Super Bowl ad–in fact, its first ad, period–two weeks ago, “I thought it was just going to be two guys and a camcorder,” recalls Lee, whose company makes headphones, speakers and cables. Instead, NBCU’s in-house Content Innovation Agency (CIA) employed a…

If the working name wasn’t enough of a sign, the company made a major splash in the technology and media worlds this week when it announced a high-profile hire as CEO. Meg Whitman, who was most
recently CEO of Hewlett Packard Enterprise, and who for a decade served as the CEO of eBay, is not someone you hire to run a niche media company.

As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo. Jeriad Zoghby Illustration: Alex…

Vizio’s Inscape has access to some 7.7 million TV sets and devices, which have “automated content recognition” technology offering smart TV viewership data across program and advertising content.

On the eve of tomorrow’s Forecast conference in New York City, I’ve been prepping my “2023” panel and all the obligatory near-future hot buttons have come up in our preliminary discussions —
privacy/GDP, voice/search, AI, etc. — but the one that has me thinking the most about the future of programmatic trading is blockchain and the prospects for creating a transparent, open ledger for
trading “human attention.”

An analysis of 9.7 million tweets reveals that news organizations played the largest role in which content was linked to in discussions about immigration compared with other information providers.