Inaccurate Data Still Holding Back Marketers

The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to the findings of a
report from Radius and “Harvard Business Review.”

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Nielsen To Track Instagram Videos With Social Content Ratings

With Instagram measured alongside Facebook and Twitter, Nielsen now tracks video and content viewership across three of the largest social networks.

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Havas Group Acquires German PR Firm DAA

The PR shop and the holding company have been aligned for several years. In 2016 DAA became the exclusive German partner of AMO Global, Havas Group’s worldwide corporate and financial communications
network

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The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience

Last week, Mark Zuckerberg announced a massive shift in what Facebook’s 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family. It’s a change that Zuckerberg says is a direct result of community feedback that “public content–posts from businesses, brands, and media–is crowding…

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As Super Bowl LII Approaches, Twitter Reflects on the NFL Season

Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million mentions. The Patriots will take on the Philadelphia Eagles in Super Bowl LII Feb. 4, and despite suffering a season-ending injury Dec. 10, Eagles quarterback…

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Groupon Releases Full Super Bowl Ad Featuring Tiffany Haddish

Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand’s agency of record, O’Keefe Reinhard & Paul. In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football…

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Instagram: Here’s How to Add a GIF to a Story Post

Instagram recently introduced the ability for users to add GIFs to their Stories posts, in the same way that they would add normal stickers. Powered by Giphy, this feature allows users to browse trending GIFs or search for GIFs manually. Our guide will show you how to add GIFs to your own posts. Note: These…

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The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers

The Interactive Advertising Bureau’s social media, native and content committee has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Publishers are turning to influencer marketing to reach consumers…

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Dazzling Sights, Sounds and Star Power Propel Adidas Originals’ Latest Brand Film

Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second spot resonates with thrilling sights and sounds, and packs plenty of star power. Just don’t expect a big finish. That’s because the spot, both inspired and…

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Amazon Pulls Pro-Slavery Kids’ Clothing From Website Following Social Media Backlash

Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan “Slavery Gets Shit Done” off its website. The offending products included bibs, mugs, T-shirts and other apparel–some of which was modeled on the website by children and toddlers. Users called out the retailing giant questioning…

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