Category: Data-Labor-Technology Stories

Some users on Snapchat will now be able to share videos and other content they encounter within the app outside the walls, as the social-media app comes under pressure to grow.

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The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,… Continue reading »

The post Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh appeared first on AdExchanger.

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its hold over the digital marketing landscape. Particularly for social media marketing, data science promises a lot. From advanced analysis of social media activity…

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The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating… Continue reading »

The post Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling appeared first on AdExchanger.

“First name Stephen, last name Curry/He came into my life and now everything is less blurry.” Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but laughable and instantly became an internet ear worm. Brita, a Clorox Company brand, had little choice but to let it become…

USIM, the independent media services agency founded by Dennis Holt, has been named print and broadcast media agency of record for sporting goods and apparel retailer Modell’s Sporting Goods. Billings
were not disclosed, but USIM was selected following a formal review.

WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a…

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Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results. Last year, Marriott consolidated data from its Marriott and Ritz-Carlton rewards programs… Continue reading »

The post How Marriott’s Loyalty Data Program Is Driving Its Media Ambitions appeared first on AdExchanger.

Among the trends reshaping the U.S. workplace, more Americans see outsourcing of jobs, more immigrant workers and imports as negative rather than positive forces when it comes to their livelihoods.

The post Survey: Solving the attribution puzzle appeared first on Digiday.