Category: Data-Labor-Technology Stories

Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the Publicis-owned agency will now create all brand advertising campaigns
inclusive of TV, digital video and display, social media, and outdoor.

Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media network in San
Francisco.

The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller’s classic 1961 novel “Catch-22.”

A Viacom-CBS merger would give the new company a 23% share of all Nielsen live program-plus-seven days of time-shifted viewing — more than second-place Disney-ABC Television at 18% and NBCUniversal
at 17%.

Global travel can be a complex undertaking for anyone, but it’s especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal protections. But in some nations, same-sex relationships are still frowned upon, or against the law, or in extreme cases, punishable by imprisonment or…

In this week’s Rundown, publishers of all stripes are coming to grips with Facebook’s major news feed changes. But in typical Facebook fashion, it’s left publishers with more questions than answers, and publishers are wondering how they’ll plug the Facebook gap.

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When Americans are asked why more students don’t pursue a degree in science, technology, engineering or math (STEM), they are most likely to point to the difficulty of these subjects, according to a new Pew Research Center survey. About half of adults (52%) say the main reason young people don’t pursue STEM degrees is they think these subjects are too hard.

The Television Critics Association’s winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to hundreds of TV journalists. But a company that never set foot inside Pasadena, Calif.’s Langham Huntington dominated most of those two weeks. Netflix once again skipped…

Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner. This partnership follows the launch…

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is also the author of many smart AdExchanger columns. Belinda is a font of insights for any marketer thinking about bringing their media buying activities in-house. When she joined EA,… Continue reading »

The post Podcast: Belinda Smith Discusses EA’s Marketing Arts appeared first on AdExchanger.