Category: Data-Labor-Technology Stories

Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you’re just going through the motions, you probably aren’t generating much of a return on your investment. Perhaps it’s time for you to get more creative and explore new opportunities. Toss some Instagram…

Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers more audience measurements, as well as
cross-platform video reach analysis for OTT and linear TV.

WASHINGTON, D.C. — If there was any doubt that digital media has taken center stage in political marketing, it was put to rest by top execs, operatives and consultants speaking at MediaPost’s
Marketing Politics conference here Tuesday. While traditional media remains a mainstay for many local races, public affairs and issues-oriented campaigns, top digital and data officers of the two
major U.S. parties and others made the case that digital is taking the lead in national and important state races, mainly for the same reasons it is beginning to dominate the mix for conventional
consumer marketers: because it’s efficient and it works.

It’s an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect. We’ve seen it with Google’s “G” logo, which isn’t a perfect circle. And now, Fast Company has posted an intriguing article this morning pointing out something most people have never noticed about Starbucks’ mermaid logo–that her face is asymmetrical….

While there are many reasons that Americans get science news, the most common driver of attention to science news is curiosity, according to a 2017 Pew Research Center study. But people are also motivated to seek out science news for different reasons depending on the issues they care about most, with the environment being a prime example.

In 2017, voice was coined as “the technology to watch.” At this year’s CES, voice stole the show. Amazon, Google, Facebook and Samsung all made voice or AI announcements that will fundamentally change
how we experience some of their products.

YouTube is ordering workers to review thousands of hours of its most popular content and setting new limits on which videos can run ads, in moves to ease advertisers’ worries that their brands are showing up alongside offensive or controversial videos.

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well,… Continue reading »

The post The High Cost Of Low CPMs appeared first on AdExchanger.

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Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018. “Marketers are moving so much money to programmatic. We’ve seen that channel explode,” said Brian Benedik, global head of ads monetization at Spotify. “We’ve seen brands [come to Spotify] that have never invested in audio because we’ve made it programmatic-enabled.”… Continue reading »

The post Spotify Will Turn Up The Volume On Programmatic And Podcasting In 2018 appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm Diversis Capital has scooped up Marketron, a revenue and marketing software provider used mostly by television and radio stations. “We are excited to see Marketron’s commitment to growing new technologies as well as developing unique opportunities that are… Continue reading »

The post Pubs Seek Alternatives To Facebook Referrals; PE Firm Diversis Capital Buys Marketron appeared first on AdExchanger.